About

Yassir is an experienced advisor to senior executives on designing strategy and establishing organisational capability to help companies adapt to, and be successful in, a low-carbon future.

Yassir has helped clients navigate trends in, and linkages between, technology, economics, policy, and society, and what they the mean for the sustainability and value creation of business models. In relation to this he has also advised clients on corporate transformations, portfolio strategy, M&A & JVs, and technology / innovation strategy.

Based in London, he has worked with clients across the world in developed and emerging markets. His experience spans the energy, chemicals, mining, consumer goods, and defence sectors.

Marina Belezina

Director, Financial Services

London

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About

Marina is a Director in Marakon’s Financial Services practice. She has nearly 15 years experience working with senior executives of leading banks and insurers in the UK, Europe and North America.

Marina’s area of expertise spans retail banking, business banking, commercial and wholesale banking and private clients and insurance. She has also served clients in the consumer goods and industrial sectors.

She has advised clients on a wide range of issues including:portfolio management, capital management, customer proposition and operating model design and implementation, growth and profitability improvement, organisational design and change management and transaction advisory and support.

Her past clients include Bank of Ireland, Lloyds Banking Group, Barclays, Santander, KBC, ABN AMRO, AIG, Prudential and Aegon among others.

About

Brian Burwell has recently transitioned to a senior advisor role at Marakon. In concert with this change in role, I, along with the global partner team, want to take this opportunity to recognize and celebrate Brian’s truly exceptional and impactful career at Marakon.

There are few people who devote 37 years of their career to one company. Brian joined Marakon as a Stanford MBA in August 1979, just one year after the firm was founded.  Over the course of his career, he served as both CEO and COO of the firm, and has worked out of offices in San Francisco, London, New York, and Melbourne.

Brian’s work has spanned sectors including healthcare, consumer products, retail, hospitality, entertainment, and education. He has been critical to the success of many of Marakon’s biggest and most important flagship clients over three decades including: Diageo, Roche, Cadburys, Boots, IHG, Heineken and Prudential.  Brian can truly say he spent his career advising the CEOs of some of the world’s most admired companies.

On the firm front, Brian has always been passionate about our people and people development. ~10 years ago, Brian set an ambition to have a partner team with more gender diversity, and set the groundwork for a talent model that would support that ambition.  Perhaps one of his greatest legacies is the partner team he is leaving behind; one that is comprised of 35% women. 

As he embarks on his next chapter, Brian is continuing to pursue his passion for philanthropic consulting as a partner at Bridgespan, and as a member of the Dean’s Advisory Council at UC Davis. He will remain a senior advisor to Marakon, supporting us where his experience, expertise and relationships can be helpful.

Brian is also very much looking forward to spending more time with his grandchildren, traveling with his wife Bieke, and drinking more Brunello (which as he describes, can be paired with anything or can stand on its own).

Please join me in giving our deepest appreciation and thanks to Brian for all he has done for Marakon over the past 37 years.

Mason Kissell and the Partner team

Christine Delivanis

Director, Consumer, Health & Wellness

London

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About

Christine Delivanis has been a consultant and senior advisor for over 15 years, with a focus on the Consumer Goods industry and a geographic reach that has spanned Europe, Asia, Latin America, the US, Africa, and Australia.

She has served senior executives in the food, beverage, alcohol, and tobacco sectors, on topics including strategic transformation, organic growth, productivity improvement, pricing and revenue management, new business models, and brand development / premiumisation.

Christine is a recognised authority on helping low margin manufacturing businesses in the food sector drive performance improvement and value creation. She has authored and published numerous articles on this topic in leading industry publications, including Food Manufacture and the Grocer.

Prior to joining Marakon, Christine was a Partner at the Monitor Group’s London office.

About

Articles

Looking under the Hood: UK Economic Outlook and Implications

The UK’s macro-economic outlook is rapidly evolving. Read our latest macro-economic briefing to understand what it may mean for you and your company – a lost quarter, or a hidden opportunity? 2021 was expected to be a year of recovery and growth – both globally and in the UK. However, as we are now in a race between a more infectious virus strain and vaccine rollout, recovery has been stalled at least by a quarter. In the midst of this all, Brexit is a side show. Forward-looking executives are closely monitoring these macro-economic indicators to find hidden opportunities, e.g., how does this outlook impact my cost of equity and WACC, or how am I adjusting my short term consumer offering to take advantage of the expected unlocking of pent-up demand?

Strategic Resource Management - The Hidden Secret to Outperformance

Solid operational performance matters; if your team can’t reliably execute you’re finished. However, our comprehensive study of 1,200 companies revealed that the path to superior performance is determined by management’s decisions about where to focus the firm’s strategic resources (time, people and capital). At least 60–75% of the difference in performance can be attributed to high-level portfolio choices. The implications for senior management are stark and the report outlines the common challenges they face and six actions they can take to help ensure outperformance is within their grasp.

About

Alex has over 10 years of experience in strategic resource management working with senior executives across the UK, Europe and North America.

The main sectors Alex focuses on are consumer packaged goods and financial services. He has worked with clients on a broad range of topics including defining their enterprise strategy, portfolio management and reshaping, consumer-centric organic growth strategies, large scale M&A and transaction support.

Some of his more recent work included building alignment on the strategic direction for a global health and wellness company, translating it into a set of actionable growth drivers and working with country units to realign resources with opportunities for profitable growth.

About

Johann is a Director in Marakon’s London office.  For over 15 years, Johann has advised senior executives on corporate and business unit strategy, organisation design, and the governance models that enable successful strategy execution and sustainable value creation.

His primary focus is on supporting clients in the insurance and energy sectors, but he has also served clients in the industrials and petrochemicals sectors.  In addition to working with clients in Europe, he has engagement experience in Africa, Asia, and North America. 

Johann’s recent engagement experience includes: (1) supporting an integrated downstream and petrochemicals business in South Asia in setting its long term strategic direction and investment programme, (2) designing a growth orientated operating model for a mid-sized E&P company in Europe, and (3) determining the future participation model for a global health insurance and healthcare company headquartered in Europe.

About

Neal is a Managing Director at Marakon and leads the firm’s operations in the UK and Europe.

For over 20 years, Neal has been advising chief executives and board-level management in developed and emerging markets on strategic, operating and organizational changes needed to deliver superior shareholder returns. He has a particular interest in portfolio shaping and design through organic and inorganic means.

Neal is a recognized authority on improving corporate performance both in the customer and capital markets and has extensive experience in financial services, energy, and health care. His recent work has focused on developing and implementing new growth platforms in the accumulation rollover and de-commutation phases of the retirement markets.

In addition to his client work, Neal has been a guest lecturer at LBS, authored many articles and contributed to the FT and Sunday times on topics of management.

Prior to joining Marakon, Neal worked as an attorney and spent several years as a professional free-style skier in Aspen Co.

Articles

Hydrogen Market Primer

Hydrogen has the potential to play a critical role in the energy transition, but the space remains nascent and is highly complex, with a dynamic value chain of supply and demand possibilities. CEOs and business leaders looking to invest into hydrogen need to work through significant strategic, organizational, and operational questions. Why hydrogen, when to invest, and where in the value chain? Whether and who to partner with, and with what commercial construct? What are the economics and drivers? As a starting point, some basic level setting on the market fundamentals will support decision makers contemplating these types of questions. To that end, Marakon and CRA are pleased to provide this hydrogen primer as a point of reference.

Sustainability Case Study: North American Utility

More and more CEOs are looking to dial up their companies’ sustainability capabilities in response to the sharper societal and investor focus on the externalities associated with their operations. They recognize the need to embrace a more sustainable and inclusive decision-making process to deliver more positive long-term impacts for shareholders and employees, customers, and the communities they operate in. Yet integrating sustainability in a way that is lasting and additive to the core business is much easier said than done, and it needs to be underpinned by a systematic and deliberate approach to defining the sustainability agenda and roadmap for execution. In this case study, we share a framework and some tools we used to helped a North American Utility successfully elevate and more tightly integrate sustainability with its enterprise strategy.

About

Mason Kissell is a Managing Director and leader of Marakon globally.  

In his 30 years of experience, Mason has worked with leadership teams to transform company performance through changes to portfolio and business strategies and organisational design – talent, management process, structure, and goals / measures / rewards.

Mason’s work has focused on B2B2C companies with extensive experience in OTC Medicines, Health & Wellness, Infant Nutrition, Personal & Small business P&C insurance, Wealth Management and Retail Banking.  

 

About

Reto J Kohler joined Marakon in January 2017 as a Director with close to 20 years of experience in Strategy Consulting and Banking.

 

Reto joined after a sabbatical which he used to fulfill long-held ambitions such as working as a ski instructor in Colorado. Prior to that, Reto was a senior Managing Director and Global Head of Strategy & Change at Barclays Investment Bank, based in New York. In this role, Reto and his team were advising senior management and the Board throughout the major developments at Barclays and in the wider investment banking industry since 2004.

 

Before his relocation to New York from London in 2007, Reto acted as the interim Head of Barclays Group Strategy in 2006 and held the role of COO for IBD EMEA at Barclays Capital during 2005. He joined the Barclays Capital Strategy team in London in spring 2004 after 6 years with the Boston Consulting Group in Zurich and London where he focused mainly on Financial Services with some experiences in Pharma and the Used Car Market.

 

He has lived and worked in several European countries and the US

About

Ron has advised senior executives on issues ranging from corporate and business unit growth strategies to organization design and leadership. His expertise spans an array of industries, including financial services, energy, chemicals, consumer products, telecommunications and technology.

Ron joined Marakon in 1980 and later relocated to the East Coast to help establish the firm’s presence in the region. In 2000, he joined the London office, where he oversaw global practice development and partner management. He has authored a number of articles on senior management issues, including how to fuel profitable growth through improved customer insight and investment, how to make M&A more consistently profitable and how to better link pay with performance.

Prior to joining Marakon, Ron worked for Security Pacific National Bank (now Bank of America) in marketing and for Applied Decision Analysis as a consultant.

About

 

Quan has over 10 years of experience advising senior executives in the Energy, Consumer Goods, and Industrial sectors in Europe and North America.  His experience spans portfolio management, customer value, business model design, and organic and inorganic growth.  He has recently been focusing on the topics of energy transition and sustainability, including supporting energy clients in defining and evaluating alternative transition pathways.

Articles

Hydrogen Market Primer

Hydrogen has the potential to play a critical role in the energy transition, but the space remains nascent and is highly complex, with a dynamic value chain of supply and demand possibilities. CEOs and business leaders looking to invest into hydrogen need to work through significant strategic, organizational, and operational questions. Why hydrogen, when to invest, and where in the value chain? Whether and who to partner with, and with what commercial construct? What are the economics and drivers? As a starting point, some basic level setting on the market fundamentals will support decision makers contemplating these types of questions. To that end, Marakon and CRA are pleased to provide this hydrogen primer as a point of reference.

Sustainability Case Study: North American Utility

More and more CEOs are looking to dial up their companies’ sustainability capabilities in response to the sharper societal and investor focus on the externalities associated with their operations. They recognize the need to embrace a more sustainable and inclusive decision-making process to deliver more positive long-term impacts for shareholders and employees, customers, and the communities they operate in. Yet integrating sustainability in a way that is lasting and additive to the core business is much easier said than done, and it needs to be underpinned by a systematic and deliberate approach to defining the sustainability agenda and roadmap for execution. In this case study, we share a framework and some tools we used to helped a North American Utility successfully elevate and more tightly integrate sustainability with its enterprise strategy.

Andrew Macpherson

Director, Financial Services

London

LinkedIn

About

Andrew has been a consultant and senior advisor to large corporations for more than 15 years working with senior executives across the UK, Europe and North America.


His main areas of expertise are in insurance, wealth and asset management, although he has also advised clients in banking and manufacturing sectors. He has worked with clients on a broad range of topics including corporate and business unit strategy, organic growth, new business launches, operational performance improvement and strategy implementation.

Prior to joining Marakon, Andrew worked in corporate finance and in strategy consulting at Mars & Co where he is experience included portfolio rationalisation, operational improvement and new market entry strategies for large corporations across Europe.

About

Miguel Maal has more than 20 years of experience providing strategy consulting and transaction support to boards, CEOs at multinational corporations, and private equity firms.

Mr. Maal specializes in corporate and business unit strategy, M&A, growth and commercial excellence, and his background includes deep experience working with senior executives in the consumer goods (e.g., food and beverage, beer and spirits, personal care, home care, apparel), retail (e.g., convenience, food service, luxury), and leisure (e.g., hotels, cruise lines) sectors. Miguel has delivered work in over 20 countries.

Prior to joining Marakon, Mr. Maal was a partner with QVARTZ LLC (acquired by Bain Consulting in 2020) where he led strategic consulting projects in the consumer and retail sectors throughout the United States and Europe. Before that, he was a partner with OC&C Strategy Consultants.

Lauren Yarbrough

Director, Consumer, Health & Wellness

Chicago

LinkedIn

About

Lauren Yarbrough has over 15 years’ experience in strategic advisory with deep expertise in customer insight and customer-centric strategy development.

Lauren has advised a wide range of branded consumer goods companies, as well as regional and global retailers, helping them develop actionable consumer/customer insight, tightly linked to economics, to drive both growth and productivity improvements.

More recently, Lauren has focused on helping companies outside the traditional B2C space to embed customer-centric tools and capabilities to unlock profitable growth. This includes industrials with distribution /dealer networks (B2B2C), financial services, and education.

Lauren has a Bachelor’s Degree in Economics from Duke University and an MBA from The Wharton School, University of Pennsylvania.

About

Click Here to views Todd's profile at Heidrick & Struggles

About

 

Click here to view Ryan's profile at Heidrick & Struggles

About

Roland Foxcroft is a Principal in Marakon’s London office with over a decade of experience in strategy advisory across Europe, North America and Asia.

Roland has supported senior executives at group, business unit and functional leadership levels as they define and shape their corporate portfolios; launch new businesses and accelerate the organic growth of existing ones; design and execute transactions; and enhance their operational performance. He has worked with clients across the consumer goods, healthcare and financial services sectors for both listed and privately owned clients.

Roland has previously published articles on adjusting business models to changes in industry structure; building new data-driven commercial models; and developing digital alliances. He has designed and led programmes that have won the MCA Strategy Project of the Year award and have been shortlisted for the prestigious Prix Galien UK prize.

Prior to joining Marakon, Roland worked at Barclays Wealth and at Monitor Group. He is a graduate of Churchill College, Cambridge.

About

 

Keith is a Principal in Marakon’s Chicago office.

He has advised senior executives on topics including resource allocation, portfolio shape, vertical integration, channel strategy, and strategic pricing. Keith has experience across industrials, financial services, and consumer products.

Recently, Keith has led engagements including evaluating M&A opportunities for a board-level strategy review, helping a diversified manufacturer prioritize its capital budget across business units and assets, and identifying growth opportunities for a Canadian asset manager.

 

About

Happy is a Principal in Marakon's New York office. She has also spent a year with Marakon's London office and has experience advising clients across North America, Europe and Asia.

Happy has partnered with senior executives across a wide range of sectors in helping them maximize value creation. Examples of her recent engagements include optimizing the balance sheet for a bank, finding pockets of growth for a consumer company in a mature industry, and solving for the right portfolio shape for an industrial client.

About

Charlie is a Principal in Marakon’s London office.  He has advised senior executives on a wide range of strategy and organisational issues across energy value chains in Europe and North America.

 

Recently, Charlie has led engagements including enterprise wide strategic planning & capital allocation, portfolio strategy, M&A strategic due diligence, and commercial optimisation of oil and gas value chains.

 

Prior to joining Marakon, Charlie worked in energy trading and upstream oil & gas business development.

Articles

Responding to a Rapidly Changing ESG Policy Landscape

The Biden administration has signaled a strong desire to make environmental, social, and governance (ESG) considerations more central themes in government policy, corporate disclosure, and investor and corporate behavior. Policies directed at addressing climate change get the most attention, but we expect significant policy shifts across all areas of ESG. These shifts will not only change disclosure requirements, but may fundamentally affect the economics of certain value chains, capital-labor relationships, and the legal risks of corporates. As a result, US corporates need to step up their ESG orientation. One place to start is a simple set of questions management teams can ask themselves to better understand how prepared they are for the expected policy shift.

A total capital approach for developing a sustainability agenda

The gap between what markets value and what society values is closing. Financial markets and investors are increasingly focused on the fact that risks and opportunities linked to sustainability are tangible and can have a significant impact on business performance. By better understanding the relationship between stakeholder and shareholder value in the context of what a company does, leaders can shape more robust sustainability agendas. Once these agendas are progressed via an appropriate approach for institutional change, the company is then well on the path of simultaneous growth of both shareholder and stakeholder value.

About

Arushi has expertise in supporting senior executives shape their strategy at the intersection of business and technology. She has led teams in the UK, US, Europe and India to help companies shape their portfolio, enter new markets, derive greater synergies from partnerships and leverage emerging technologies to unlock shareholder value. Industries she’s worked on include Retail and Consumer Goods & Services, Food & Beverage, Airlines, Pharma and Financial Services.

Arushi spent a year with the World Economic Forum, shaping their global agenda on digital transformation across thirteen industries and three cross-industry themes. Her team’s findings were showcased to 100+ CEOs, heads of state and policymakers at Davos 2017, and her publications have been extensively cited in the business world.

Prior to joining Marakon, she was with Accenture Strategy where she worked on corporate strategy, digital strategy and sustainability strategy across three continents. Arushi holds an MBA from the Indian Institute of Management Ahmedabad in India and ESSEC Business School in France (Exchange term). She has a BA (Hons) degree in Economics from St. Stephen’s College, Delhi.

About

About

About

Rod leads Marakon’s integrated hydrogen offering to support clients navigate and realize the opportunities in clean hydrogen.

He has more than 30 years of broad energy sector experience from a career at BP that included senior leadership roles in hydrogen, gas/LNG, renewables and energy systems, including the transition to net-zero. Most recently, he led the firm’s hydrogen strategy and implementation plan, including financial frame, organization design, technology strategy and partnership model.

Rod’s experience includes strategy development, commercial leadership, business development and programme delivery. He is proficient at interacting with executive leadership and developing relationships with stakeholders. Rod represented BP at the global Hydrogen Council, Hydrogen Europe and UK Hydrogen Taskforce, and was a member of the Energy Advisory Board at the University of Nottingham.

About

Verica Krunić is an Associate Principal in Marakon's London office.

She has advised senior executives on a wide range of strategy issues, including evaluating and setting up new businesses. Her work spans across Energy, Industrial and Logistics sectors in Europe, North and South America.

Recently, Verica has led engagement on energy decarbonisation with focus on evaluating techno-economics of clean alternatives and exploring their likely future markets and implications for steady and economic supply.

Prior to joining Marakon, Verica has worked in other strategy consultancies internationally.

Testimonial

From start to finish Marakon is personally invested in the partnership and relentlessly pursues the right answers and optimal outcomes. From Marakon you will get robust and leading strategic thinking, and a roadmap to implementation. They have set themselves apart within their industry, and we are a better company for having partnered with them.

Philip Yuzpe, President and COO - Sentry Investments

Testimonial

Marakon applied a disciplined approach to help us navigate our complex questions. They employ a good blend of classic strategy approaches, advanced analytics and a much welcomed sense of pragmatism.

Head of Strategy - Large online brokerage

Testimonial

The partnership is unparalleled. Marakon helped us to develop the right strategic priorities and build-out the capabilities to deliver against them. In that way we were able to create significant value in the business in a relatively short time — disciplined value creation.

Bridgette Heller – Former EVP and President of Merck Consumer Care

Testimonial

Marakon’s strategic thinking, organisational insights and personal dedication to our success is the best I have experienced in the strategy space.

CEO - Aviva UK

Testimonial

A consultancy that has advised some of the world’s most consistently successful companies.

The Economist

Testimonial

An absolutely top notch consultancy, among the half-dozen firms that form the elite in strategy consulting.

Fortune