4 Distinct COVID Response Choices for CPG and Foodservice Companies

While the Consumer Goods and Foodservice sector has shown some resilience in light of Covid-19, there is significant variation between sub-sectors and individual company performance. Each company’s strategic response should therefore depend on their unique reality – their ability to withstand the short term turbulence, and their readiness to take on what lies ahead in the new normal. Marakon’s Covid Response Framework maps 60 S&P 1200 companies to their unique reality, and accordingly suggests a tailored strategic response.

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